Preparing for crisis is an essential part of risk and reputation management
People increasingly do not trust companies and it is getting harder to appear in the media in a positive way. In this hostile climate any company may find itself confronted with a crisis. How well a company emerges from a crisis depends on how well prepared it is.
Evidence shows that managing a crisis well actually improves reputation, but building, maintaining and regaining trust must start early and get constant attention. Trust from your stakeholders requires a company to be self-aware, authentic and in tune with its own and society's values.