ONTWAR Crisis Messaging
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On top of a company's usual messaging, messages during crisis may need to change rapidly. As the crisis develops, also on social media, rapid response and well crafted messages may make the difference between success or failure in managing the crisis and the repair phase that comes after.
Messages are drafted based on a thorough understanding of the company's needs and values and an estimation of the likely development of the crisis.
Messages are drafted based on a thorough understanding of the company's needs and values and an estimation of the likely development of the crisis.